Nov 18, 2025
The key to growing your business isn't attracting more people,
but attracting the right people. And the traditional "customer
avatar" exercises aren't doing the trick anymore.
Paul and Melissa Pruitt, the husband-and-wife team behind multiple
seven-figure businesses, are flipping the script on traditional
audience...
Nov 6, 2025
After analyzing hundreds of client summits, I had a HUGE aha moment about revenue patterns. I realized that there are two distinct business categories that crush it with summits - but they make their money in completely different ways.
In this video, I'm breaking down these two categories so you can see where YOUR...
Nov 4, 2025
Being invited to speak at a virtual summit feels validating, but
not all opportunities are worth your time.
In this episode, I'm sharing the three-part framework I use to
evaluate every summit speaking invitation that comes my way. You'll
learn how to assess whether an opportunity aligns with your
business goals, spot...