Jul 31, 2025
I'm giving you a real-time look at how I'm analyzing our Membership Momentum Summit numbers just days into promotion – and why conversion rates tell a more valuable story than straight numbers ever could.
You'll hear what our current conversion rates are (both good and concerning), how I'm using this data to make...
Jul 29, 2025
This week's guest hosts two annual virtual summits - one for
knitters and one for crocheters - that have completely transformed
her pattern design business. She's grown from hobby blogger to true
CEO, built a thriving 260-member community, and even caught the
attention of major yarn brands like Lion Brand.
What I love...
Jul 24, 2025
Testing your summit before launch isn't the most exciting topic, but it's a critical step that too many hosts skip entirely.
In this behind-the-scenes episode, I'm sharing what happened during our 6-hour testing marathon for our 12th summit - and you won't believe how many issues we caught!
You'll get an inside look...
Jul 17, 2025
If you're an ideas person who wants to start ALL of your brilliant ideas at once, this week's Summit Conversations episode is for you!
After getting out of a time of hustle and almost diving right back into it, I created a simple tracker that has been saving me (and my team) multiple times per week from...
Jul 15, 2025
I share a lot about strategy and marketing for virtual summits,
but there's one element that can majorly impact your summit that we
haven't talked about on the podcast since 2019: design.
In this episode, I'm joined by Tracey Albrecht of Soapbox Studio to
discuss why amateur-looking graphics might be costing...