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Summit Host Hangout

Jul 19, 2022

We’ve been talking more and more about using a virtual summit to launch a course, membership, or high-ticket group program. And people tend to take my word for it that this strategy works for a course or membership, but I do get questions about it working for higher ticket programs. People ask if it really works, if they should host a paid event for a high-ticket offer, and there’s just generally a lot of doubt.

So today, I've brought in my presenting sponsor from my most recent summit, Shannon Mattern, who used my summit to launch her high-ticket program.

So today, we’re going to cover, hesitations or doubts Shannon had, how it compared to some of her other launch strategies, why we used my summit to launch Shannon’s program, what this partnership looked like, and the results.

For show notes, head to